CULTURE STARTS ON SOCIAL
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CULTURE STARTS ON SOCIAL ✦
Who’s that
Girl?
AMANDA BUILT HER REPUTATION AT THE INTERSECTION OF SPORTS, CULTURE, AND DIGITAL STORYTELLING, DEVELOPING CAMPAIGNS + CONTENT STRATEGIES THAT CONNECT BRANDS TO COMMUNITIES IN AUTHENTIC WAYS. WITH A BACKGROUND SPANNING BASKETBALL, ENTERTAINMENT, AND CREATIVE STRATEGY, SHE HAS CULTIVATED A VOICE ROOTED IN CULTURE-FIRST THINKING, AUDIENCE INSIGHT, AND INTERNET-NATIVE STORYTELLING. AS HER PRESENCE IN THE SPORTS AND ENTERTAINMENT SPACE CONTINUES TO GROW, SO DOES HER ABILITY TO BUILD ENGAGED COMMUNITIES AROUND SPORTS, CULTURE, AND THE STORIES DRIVING THEM FORWARD.
THE WORK
01
CHEEZ-IT CHEEZ-FITZ
PROJECT: CHEEZ-IT BASKETBALL - CHEEZ-FITZ
ROLE: CREATIVE + SOCIAL STRATEGY LEAD; PRODUCER, ART DIRECTION, INFLUENCER IDENTIFICATION AND STRATEGY
ABOUT:
Cheez-Fitz is a custom tunnel walk outfit designed by stylist Brittany Hampton and worn by professional women’s basketball player Rickea Jackson. The team was tasked with inserting Cheez-It into a culture it’d never tapped in a way that resonated with young Black audiences. The Cheez-Fitz were made available to fans in three limited drops across social media.
02
BRAWNY 3-PLY GUYS
PROJECT: BRAWNY 3-PLY GUYS
ROLE: SOCIAL STRATEGY LEAD
ABOUT:
TO LAUNCH THE FIRST EVER 3-PLY PAPER TOWEL, BRAWNY INTRODUCED THE 3-PLY GUYS: A CLEAN-UP CREW DRESSED LIKE THE BRAWNY MAN WIELDING THE STRONGEST AND MOST ABSORBENT PAPER TOWEL IN EXISTENCE. FANS WERE ELIGIBLE TO ENTER A SWEEPSTAKES TO WIN A CLEANING DAY WITH THE 3-PLY GUYS.
03
CHEEZ-IT CITRUS BOWL
CLIENT: CHEEZ-IT
ROLE: SOCIAL STRATEGY LEAD
ABOUT:
CHEEZ-IT IS THE SPONSOR OF COLLEGE FOOTBALL’S CITRUS BOWL IN FLORIDA. EACH YEAR, THE BRAND PLANS BRAND MOMENTS AND EVENTS FOR FANS BEFORE, DURING AND AFTER THE GAME.
04
RICE KRISPIES TREATS SOCIAL
CLIENT: RICE KRISPIES TREATS
ROLE: SOCIAL STRATEGY LEAD
ABOUT:
MONTHLY SOCIAL CONTENT ON OWNED RICE KRISPIES TREATS CHANNELS (INSTAGRAM + TIKTOK)
CULTURE STARTS ON SOCIAL
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CULTURE STARTS ON SOCIAL ✦
WANNA WORK TOGETHER? let’s chat.
